Cotton 101: America’s Heartland Provides Video Look at Cotton Farming

I could be in heaven. America’s Heartland, the awesome show that PBS airs to help Americans learn about agriculture is focused on cotton for an entire show! Yes, it’s a must-see Episode 617 – The Cotton Harvest. While I’d suggest you watch the entire episode, the reality that many of us like to watch small clips leads me to do short blog posts on each segment since the segments really range across the cotton spectrum. biotech GMO cotton farmer Jay Hardwick

I start where the episode starts — on the Louisiana cotton farm of Jay Hardwick. But first I have to tell you a bit about Jay. I first met Jay more than a decade ago! He’s in Newellton, Louisiana and is an avid environmentalist and conservationist.

Like many cotton farmers, Jay doesn’t fit the stereotype people may have about cotton farmers. His story includes a stint as the art department chairman of Southern Methodist University according to this article by the Delta Farm Press with a great photo too! 

And he’s found science and technology are some of his biggest enablers. As Jay says, “The technology that is going into crops to make them insect resistant, this is a huge opportunity for agriculture because up to this point we’ve had to use a tremendous amount of pesticides to grow these crops. Now cotton is being grown with far less pesticides which should be comforting to many, many people.”

Understanding the resources on his farm are the the ones that have provided for the family’s farming successes for generations, Jay and his family consider environmental stewardship a must. In fact, Marshall Hardwick points out that it takes 100 years to produce an inch of top soil so they have to make their decisions based on preserving soil. That drives some of the no-till practices the family has employed.

You can watch the segment on the Hardwick’s farm and their environmental practices here. And you can watch the full episode here.

America’s Heartland is available on many PBS stations throughout the country. Enter your zip code here and find out if it’s airing on your local public television channel. Please note that each station has its own schedule, and not every station is airing the same episode at the same time. You can also catch the show on RFD-TV on Wednesdays at 8 pm EST, and Sundays at 11:30 pm EST. A complete weekly schedule is here.

About Janice Person

I'm Janice & this blog is about my passions -- photography, travel, agriculture & whatever else comes to mind. Putting all those things together is intriguing to me…. I can spend a lot of time soaking it up! It's almost always a colorful adventure!

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5 Responses to Cotton 101: America’s Heartland Provides Video Look at Cotton Farming

  1. Marjory Walker December 29, 2010 at 12:44 pm #

    Hey! Appreciate the pass on! We worked super hard on this awesome episode and I think it shows. Thanks so much!

    • JPlovesCOTTON December 29, 2010 at 5:04 pm #

      You know I think the world of Jay! And America’s Heartland rocks!

  2. Joe December 18, 2013 at 10:21 am #

    I agree – Jay Hardwick rocks! Cotton truly is the fabric of my life. I just realized that I sometimes put it in my ear when using Q tips as well. Its the small miracles in life!

    Love and Cotton,

    JWC

    • Janice Person December 18, 2013 at 10:27 pm #

      Thanks for stopping by… I haven’t seen Jay in a little while but have chatted with him on the fall. Sounds like he’s still working hard!

Trackbacks/Pingbacks

  1. What’s the Fabric of our Lives About? Why Advertise Cotton? | A Colorful Adventure - March 20, 2012

    […] cotton farmers are funding, I’ll be a name dropper. Long-time friend in the cotton industry, Louisiana cotton farmer Jay Hardwick currently is serving as the chairman of Cotton Inc. And Jay totally rocks! If you don’t know […]

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