Ryan Goodman, Ranchhand & Social Media Hero

Ryan Goodman featured on cnn homepageOver the past few months, I’ve done several posts about some of my social media heroes. I have a lot more to go. But recently I sat down to write a post for the AgChat Foundation’s website and realized I was writing a lot of the things I should put together explaining why Ryan Goodman, a Arkansas ranchhand @AR_ranchhand actually, is one of my social media heroes.

The post for AgChat is about  how a farmer can get a chance to write for CNN, so I’m going to use some of that post here. See, I’m one of the folks who watched as Ryan got a chance to write for CNN’s food blog ‘eatocracy’!

Yes, our friend, the person behind the AgProud blog and Facebook pageTwitter’s @AR_ranchhand, Ryan Goodman wrote a piece for CNN’s food blog “No Bull – what a cattle farmers wants customers to know”! I bet some folks had to wonder how it happened and are wondering if that sort of thing can happen again. (Editor’s Note:  The screen capture at left was shot Tuesday, July 3, 2012. It shows Ryan on CNN.com with his second article for eatocracy “No bull – start a conversation with a farmer.” I am so proud , yep, I’m #agproud!)

What Makes Ryan So Special

Ryan created this opportunity by being himself and being available on a regular basis. Opportunities don’t just happen out of the blue. So if you want to dissect the steps involved, here’s what I see makes Ryan so special:

  • Puts himself out there in conversations and groups — A couple of weeks ago, eatocracy had a post about gestation crates, and I asked some farm friends what they thought of the piece since I am not a livestock person. The discussion about the post helped me think through various ideas from others and in the process, Ryan thought about things, left honest comments and contributed his experience with a really balanced objective.
  • Engaging with people whether or not opportunity knocks – when Ryan participates in a conversation, he does it from a place of honesty never just trying to get the big light to shine. He was making a difference before he caught CNN’s eye and he will continue to do just that.
  • Built an incredible content base – Ryan actively engages with people throughout the week and has been doing that for years. He has multiple venues online and in real life. I have to say if people reading the original post clicked on Ryan’s name, he had linked it back to his website AgricultureProud.com. Doing that, a blog manager or reporter would see an established ability to have conversations on topics about food and farming.
  • Offers expertise, don’t pretend to be an expert – You can tell, Ryan knows his stuff and is interested in talking to others about the topics. He participates in an open honest dialogue without trying to make people think that what he says is right…. he’s just sharing information and having conversations. He offers his expertise without talking down to anyone.
  • Celebrates other’s passions and successes – One of the things that draws people to Ryan is his joy in celebrating the passions and successes of others. Whether its giving people a stage from which to tell their story through guest posts or taking a photo now and then to send a friend (yes, he has done these things for me and lots of other folks!) That builds his network.

Mack Collier is a social media heroSocial Media Hero Status

All of those things that make Ryan special, also make him a social media hero but there are a few more things too I’ve seen in the past few years. He’s got a lot of irons in the social media fire and keeps each of them moving along steady and true. Here’s at least some of the places you can find Ryan:

Previous Social Media Heroes:

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About Janice Person

I'm Janice & this blog is about my passions -- photography, travel, agriculture & whatever else comes to mind. Putting all those things together is intriguing to me…. I can spend a lot of time soaking it up! It's almost always a colorful adventure!

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12 Responses to Ryan Goodman, Ranchhand & Social Media Hero

  1. Suzie Wilde July 1, 2012 at 1:01 pm #

    Says it all Janice! And you picked the best to be the first to be named a social media hero in AGvocacy. Ryan is doing it right and we should all follow his lead and try to get on your list. Agriculture is depending on us. Only one thing wrong with your blog…Ryan is a SUPER Hero!

    • Janice Person July 1, 2012 at 11:07 pm #

      You should check out some of my other heroes if you don’t know them…. Thie is something like the 7-8 post of this type. I am lucky enough to have lots of social media peeps I think rock!

  2. Hannah July 1, 2012 at 6:03 pm #

    Great post! It’s crazy to think that he has time to manage so many social media’s and be a student! I know it’s hard for me and I only post half as much as he does! Great post!

    Hannah
    TheAmbitiousCattleGirl.com

    • Janice Person July 1, 2012 at 11:08 pm #

      Thanks Hannah! I agree, he rocks the organizational & time management skills!

  3. Bruce Sallan July 4, 2012 at 3:06 pm #

    Maybe I’m naive, but I think Ryan is even more impressive in that he “works” in a not-so-sexy field and still has created a great presence! Good for him and good of you to recognize him, JP!

    • Janice Person July 5, 2012 at 10:22 am #

      Bruce Sallan? Naive? NEVER! LOL! That said, I agree that the stereotype for farmers may not be that they have “great presence, but so many of the ones I know really do. And looking at history, the country has been led by farmers and ranchers. Guess since they prefer to work the land at home they just don’t showcase those qualities enough. Glad to see so many farmers stepping up through social media!

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