Tag Archives | Under Armour

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Cotton is Getting Major Attention from Athletes #GetFit

We’ve all heard it…. if you are going to run or do exercise, you want some type of fabric that wicks away the moisture. Somewhere along the line, that seemed to limit the use of natural fibers like my beloved cotton. But there are a couple of products in the market that have more people […]

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Under Armour ad "Cotton is the Enemy"

Under Armour Makes Friends Where Enemies Once Were

Under Armour has long had an ad campaign that said “cotton is the enemy.” How are people like me supposed to think about UA clothing? Well, I am going to be open minded since they’ve announced a change in direction. Hope this can be done in other areas too as such “hot” words aren’t necessary.

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