Janice Person has associated with a thriving social media footprint for more than a decade, and the content development associated is growing in complexity and reach. The strategic insight and know-how can also be put to use for clients who are looking to create new vehicles or enhance current channels.
A Few Recent Client Projects
In 2020, as much of the world started staying at home, essential workers like farmers were still spending much of their day in trucks and tractors. That’s when Janice started working with HLK and Channel on the podcast AgOverEasy. Janice served as host and provided connections to sources for the series designed to meet Channel’s objectives.
With the conversion from in-person to virtual events, many organizations found they needed enhanced digital presence. Grounded Communications worked with the team at the Mid-South Farm & Gin Show to produce a steady stream of compelling content aimed at getting farmers registered for and attending the show.
We welcome working with other clients on content strategy and creations.
Grounded Communications Properties
The following content channels are part of the Grounded Communications umbrella and have independent sites. Here are quick glances at each.
The interest in our food continues to increase and many people grew up like me, without connections in agriculture. With that knowledge and experience from helping close that distance, Janice started Grounded by the Farm a podcast to interview farmers about the foods they grow! The site also includes a blog for written and video posts on each food/farm — so the audience can get a look at the farm as well as hear from the farmer directly. Already we have featured popcorn, crawfish, mushrooms, peppers, lettuce, pecans, ham, beef, the growing of barley and it’s use in a great craft beer, soil conservation and more! Check out some of your favorite foods!
Cotton is a favorite fabric whether going to the park with friends or getting a good night’s sleep after a big trip. It’s also a beautiful crop that dots our Southern landscape. Although Janice’s family proudly called the city home for generations, she’s proud to be among the generation of people seeking connections to agriculture and cotton is where she started. All of that and more on HundredPercentCotton.com!
So much has been written over the years the fiber definitely needed a site of its own! Some of those posts are in the cotton 101 series but you can also learn about when she visited her first cotton farm. Working in cotton became the major thrust of my career & the crop a major passion. The site grew to include cotton in our homes (how to navigate buying sheets, tips on doing laundry, etc)
Travel is Janice’s first true love and she’s always enjoyed sitting around with friends and family, hearing about unique experiences and cultures. Over the years as friends married, Janice began hearing how others live vicariously through her as exploring the world remained on the calendar.
I’ve been to a lot of countries overseas that makes people wonder how Janice picked them…. first time out of the US was to the Soviet Union / Russia, since then she’s been to Japan, Turkey, Italy, Malaysia, India, China, England, Israel, The Philippines, The Netherlands and Belgium. She’s also seen all 50 states and done some great road trips in the US doing an Oregon-Central California drive and from St. Louis to Montana on another! These adventures get posted to the travel category and big trips have another page too. To get to know a new hometown, she did an A to Z challenge on St. Louis, Missouri.
A lot of that travel — domestic and abroad — found opportunities to see farms. This exploration ultimately led to Grounded by the Farm getting started, but you can see the original posts on this site. There are A to Z series on various topics in agriculture and on some of the many farmers I have met. Also, get to know Chris who showed me around my first hog farm, the Wagners who let me work cattle, my brother who runs his organic coop, the almond trees Brent tends, or dairy farmers Dino Giacomazzi, Ray Prock and Annie Link who have shown me their dairy farms.